The Criterion is a 120-seat theatre privately owned by its membership, originally the Criterion Players which began performing works in 1955. The majority of our members are from Coventry with a few from the greater Warwickshire area. Membership falls into two categories - Club and Company. There is no limit to how many members can join and no entry requirement. In 2004 the renowned actor Ron Cook, and ex-member of the Criterion became the patron of the Theatre.
There are usually 7 main house and 2 studio productions each year, one of which is sometimes by our Youth Theatre, plus visits from other theatre groups, musicians and performers. The Company also runs workshops for experienced and non-experienced members and Saturday morning classes for children aged 7 to 16 years. The building is also available for lettings, as are a number of assets: lighting system, wardrobe, props etc. The Criterion relies on the effort and time of volunteers. There are no paid employees. Much time and effort has been invested in recent years to make the Criterion an important part of the local community of Earlsdon as well as providing quality theatre to a wider audience.
In 1955 a small group of people who belonged to a local church dramatic society in Coventry formed the Criterion Players. 1959 the Players heard that the Methodist Sunday School in Earlsdon was being vacated and decided it would be ideal for their new theatre. Money raising efforts were intensified and thanks to the generosity and selflessness of some members a mortgage was arranged. In 1960 the sale was finally completed and the Players set about converting the building into a theatre. In 1961 our Patron Mr S. H. Newshome who was then Managing Director of the Coventry Theatre officially opened the Criterion. Since then the Criterion has staged over 450 productions two of which have been world premieres. Members of the Company have played over 6,000 parts and crewed 8,000 backstage roles in Criterion productions. On average every play takes about 50 people backstage and front of house to produce and staff. That means over 22,000 support roles have been undertaken by local people.
In 1881 the Earlsdon Methodist Church set up a building trust to construct a permanent home for worship. By the next year the trust had enough money to start and a plot of land was bought by Robert Waddington, a watch manufacturer living on Earlsdon Avenue South. A young architect, William Tomlinson of Moor Street was commissioned to design a suitable building, and after another year of fund raising, the Church advertised for tenders, and chose Mr Beecham of Allesley for 800.00. The average man's wage was about 28 or 30 shillings a week at this time. On Easter Tuesday, 15th April, 1884, the stone-laying ceremony took place and in the actual words of one of the Trustees: 'It was a gloriously fine day. The village was gay with flags and buntings, and the school children with the school banners floating above theirs heads, were assembled on a raised platform. A large company from the city of Coventry and the neighbourhood gathered together for this red-letter day in the history of Earlsdon.' Coventry's two Members of Parliament, Messrs. Eaton and Wills were present, laid stones, gave speeches and donations, after which tea was served in a marquee on the school grounds, then there were more speeches, hymns, prayers and of course, the collecting of funds, the total amount coming to 122 6s 0d. The new building was brought into use before it was completely ready, due to a gas explosion which badly damaged the temporary home of the church. However, it served the congregation for 39 years as Earlsdon's Methodist Church until being replaced by new buildings on the corner of Albany Rd and Earlsdon Avenue South in 1923. The old Chapel continued in use as a Sunday School and served the community as a whole as a venue for bazaars, fetes, concerts, meetings of all sorts, a sports dressing room, a youth club, centre for scouts and guides, even during the last war as an army base. Later the chapel functioned as an annexe for the day school. In 1960 it was finally vacated by the Methodists and bought by the Criterion Theatre where it has served to entertain a wider audience than just the local community since.
The volunteers at the heart of our theatre.
A large number of people volunteer their time and effort for our Theatre. Some of these positions are constitutionally elected but most are not. Please find below the roles, names and relevant contact information for key volunteers.
Elected Board of Trustees
Chair: Jon Elves firstname.lastname@example.org
Vice-Chair: Anne-marie Greene email@example.com
Artistic Director: Jane Railton firstname.lastname@example.org
Publicity Director: Emma Withers email@example.com
Finance Director: Natalie Harratt firstname.lastname@example.org
Customer Experience Director: Debra Relton-Elves email@example.com
Company Secretary: Judy Sharpe firstname.lastname@example.org
President: Keith Railton email@example.com
General information: firstname.lastname@example.org
Box Office: email@example.com
Accounts payable, invoices etc: Frances Dixon firstname.lastname@example.org
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Drama Classes at the Criterion Theatre
The Criterion is a family and a big part of this is encouraging and nurturing the future members of our Company. Using imaginative play, theatre games, visualisation and movement, role play and scripted action, the classes offer the opportunity for children to stretch and grow and experience the excitement of theatre. Drama techniques help children and young people to learn to cooperate and create together, hone their listening skills and feel more confident. Classes work towards performances for friends and family.
The classes also draw participants into the wider life of the Criterion, allowing them to see and experience the huge array of activities that go towards running the Theatre. There may be workshops run by Company members and opportunities to see the development of current productions.
Once past the age of school year 10, we hope that the drama class students will go on to participate in the Criterion Youth Theatre, playing an even greater role in the life of the Company.
All drama class tutors are DBS cleared.
The classes run at the Criterion Theatre for ten weeks during term time on a Saturday morning. The Group 1 class which comprises school years 3, 4, 5 & 6 runs from 10:00 to 11:00 and the Group 2 class which comprises school years 7, 8, 9, 10, runs from 11:15 to 12:30.
The termly cost is £40 payable on enrolment.
For further information contact the Drama Class Coordinator at email@example.com.
Classes This Term
- 25th March from 10:00 to 11:15: Drama Class 1 In the Auditorium
- 25th March from 11:15 to 12:30: Drama Class 2 In the Auditorium
- 1st April from 10:00 to 11:15: Drama Class 1 In the Auditorium
- 1st April from 11:15 to 12:30: Drama Class 2 In the Auditorium